Solutions for The Physical Web
We’re currently working on a number of solutions for when The Physical Web and Bluetooth Beacons hit the big time later this year.
The great news is that companies can already develop mobile applications to take advantage of this brand new technology.
The hardware is very cheap and is in the reach of any business, software currently relies on mobile apps but will soon be available with a standard mobile web browser which is when things will really get exciting.
There’s only 3 parts required to take advantage of The Physical Web and Beacon Technology:-
- An inexpensive Bluetooth Beacon (Currently Eddystone™ is the open Bluetooth® Smart beacon format of choice)
- A mobile app (soon you’ll be able to use your website too)
- Users with a smart phone
Google’s Scott Jenson sums up the potential of The Physical Web in this short video